The hospitality industry has always been known for its ability to provide comfort and relaxation to its guests. However, in recent years, there has been a shift towards creating unique and memorable experiences for visitors. This has led to the emergence of cultural destinations within the hospitality sector, where guests can not only enjoy luxurious accommodations but also immerse themselves in the local culture and heritage. One such example is the trend of external reference transforms, which has been gaining popularity among hospitality venues.
External reference transforms refer to the incorporation of elements from the surrounding environment into the design and concept of a hospitality venue. This could include elements such as local art, architecture, history, and traditions. By doing so, the venue becomes more than just a place to stay; it becomes a cultural destination that offers a deeper understanding and appreciation of the local community.
One of the most successful examples of external reference transforms is the Society of British & International Interior Design (SBID) award-winning project, The Post Hotel in Ghent, Belgium. The hotel, which was originally a post office, has been transformed into a cultural hub that celebrates the city’s rich history and heritage.
The Post Hotel’s design concept was inspired by the building’s past as a post office. The interior design team, led by renowned designer Pieter Porters, incorporated elements such as vintage post boxes, stamps, and mailbags into the hotel’s décor. This not only adds a unique touch to the design but also serves as a reminder of the building’s history.
In addition to the post office theme, the hotel also pays homage to Ghent’s famous textile industry. The lobby features a stunning installation made of colorful threads, representing the city’s textile heritage. This not only adds a pop of color to the space but also serves as a conversation starter for guests, who can learn about the city’s history through the hotel’s design.
The hotel’s restaurant, The Kitchen, also embraces the concept of external reference transforms. The menu features traditional Belgian dishes, using locally sourced ingredients, giving guests a taste of the city’s culinary culture. The restaurant’s design also reflects this, with a mix of modern and traditional elements, creating a warm and inviting atmosphere.
The Post Hotel’s transformation into a cultural destination has not only enhanced the guest experience but also had a positive impact on the local community. The hotel has collaborated with local artists and craftsmen to create bespoke pieces for the hotel, supporting the local economy and promoting the city’s talent.
The success of The Post Hotel’s external reference transforms has inspired other hospitality venues to follow suit. More and more hotels are incorporating elements of the local culture into their design and concept, creating a sense of place and offering guests a unique and authentic experience.
In conclusion, external reference transforms have become a game-changer in the hospitality industry, transforming traditional hotels into cultural destinations. The Post Hotel in Ghent is a prime example of how incorporating elements from the surrounding environment can elevate the guest experience and have a positive impact on the local community. As travelers seek more meaningful and authentic experiences, we can expect to see more hospitality venues embracing this trend and transforming into cultural destinations.
