The Salone del Mobile.Milano is one of the most highly anticipated events in the world of interior design. Every year, designers, architects, and industry professionals gather in Milan to showcase their latest creations and innovations. This year, the event was even more special as it marked the 60th anniversary of the Salone del Mobile.Milano. Among the many exhibitors, one brand stood out with its unique and thought-provoking installation – Pedrali.
The Italian furniture brand Pedrali has always been known for its innovative and high-quality designs. However, this year, they took their creativity to a whole new level with their installation titled #PedraliShiftingPerspectives. The installation was a collaboration between Pedrali and the renowned Milan-based architecture firm, Calvi Brambilla. It was a true representation of the brand’s philosophy of constantly evolving and challenging traditional perspectives.
The installation was located in the heart of the Salone del Mobile.Milano, in the prestigious Hall 22. As soon as visitors entered the hall, they were greeted by a striking structure made of steel and glass. The structure was designed to resemble a kaleidoscope, with its intricate geometric patterns and reflective surfaces. It immediately caught the attention of everyone in the hall, drawing them towards it.
As visitors approached the installation, they were invited to step inside and experience a unique journey. The interior of the structure was divided into three different rooms, each representing a different perspective. The first room, titled “The Invisible Room,” was designed to challenge the concept of invisibility in design. It featured transparent furniture pieces from Pedrali’s collections, creating an illusion of invisibility. The second room, “The Visible Room,” showcased the brand’s iconic and colorful pieces, emphasizing the importance of visibility in design. Finally, the third room, “The Reflective Room,” was a space for self-reflection, with its mirrored walls and ceiling.
The installation was not just a display of Pedrali’s products, but it was a thought-provoking experience. It encouraged visitors to question their preconceived notions about design and to look at things from a different perspective. The use of different materials, colors, and textures in each room was a testament to the brand’s versatility and ability to adapt to changing trends and styles.
Apart from the installation, Pedrali also showcased their latest collections at the Salone del Mobile.Milano. The brand’s booth was a perfect blend of innovation, functionality, and aesthetics. It featured a range of products, from chairs and tables to lighting and accessories, all designed to cater to the needs of modern living spaces. The booth was a true representation of Pedrali’s commitment to creating versatile and timeless designs.
The #PedraliShiftingPerspectives installation and the brand’s booth at the Salone del Mobile.Milano received an overwhelming response from visitors and industry professionals. It was praised for its creativity, originality, and ability to challenge traditional perspectives. The installation also won the prestigious “Best Design Award” at the event, further cementing Pedrali’s position as a leading brand in the world of interior design.
In addition to showcasing their products, Pedrali also used the Salone del Mobile.Milano as a platform to launch their new sustainability project, “Pedrali for the Planet.” The project aims to reduce the brand’s environmental impact by using sustainable materials and production processes. It is a step towards a more responsible and eco-friendly approach to design, which is becoming increasingly important in today’s world.
In conclusion, the #PedraliShiftingPerspectives installation at the Salone del Mobile.Milano 2025 was a true representation of the brand’s philosophy and commitment to innovation. It not only showcased their products but also challenged traditional perspectives and encouraged visitors to look at design in a different light. Pedrali’s presence at the event was a testament to their position as a leading brand in the world of interior design, and we can’t wait to see what they have in store for us in the future.
