Reformation has always been a brand that stands for sustainability and ethical fashion. With their latest swimwear line, they have once again proven their commitment to creating fashionable and eco-friendly clothing. The brand’s swimwear range, which ranges from $68 to $168, is not only stylish but also made from a renewable and bio-based fiber called EVO by Fulgar. And according to Reformation’s chief innovation officer Alison Melville, the product will only continue to become more sustainable with each seasonal drop.
One of the most impressive things about Reformation’s swimwear line is their dedication to using new and improved materials. The brand has promised to keep innovating and experimenting with different materials until they create the most sustainable swimwear possible. In fact, their first range incorporated deadstock fabric from their debut swimwear collection in 2019, showcasing their commitment to reducing waste in the fashion industry.
The designs of Reformation’s swimwear are instantly eye-catching, with striking bikinis and one-pieces that are sure to turn heads. The brand has taken inspiration from their bestselling products across other categories to create a range that complements and rounds out their customers’ existing wardrobes. Melville explains, “Throughout the design process, we were inspired by the concept of outfitting and looked to the silhouettes of some of our top performing apparel items to create complementary swim pieces.” This attention to detail is evident in the designs, such as the Bryson Dress-inspired Soleil Bikini Top in a vibrant red color with a sweetheart neckline.
And it’s not just the design that has caught the attention of customers, but the quality as well. Reformation’s swimwear has exceeded expectations, with solid colors being the most popular choice among customers. This trend speaks to the Ref shopper’s love for ’90s minimalism and their appreciation for high-quality, sustainable fashion. The Tossa Top, Azure Bottom, and Soleil Top were among the top five SKUs at the time of publishing this story, and they happen to be the top picks of the editors at Popsugar as well.
Four editors from Popsugar tried out Reformation’s swimwear, and they all had one thing in common to say – the quality is in the fabric and the fit. Each editor shared their personal experience with the swimwear, highlighting the comfort, style, and sustainability of the pieces. With their positive reviews, it’s clear that Reformation’s swimwear is a must-have for any sustainable fashion lover.
But the brand doesn’t stop there. They have recently updated the prices and checked stock for all their products, making it easier for customers to shop their favorite swimwear pieces. And with summer just around the corner, there’s no better time to add some sustainable and stylish swimwear to your wardrobe.
Reformation’s revamped swimwear has certainly given their dresses a run for their money, and we’re here for it! The brand’s commitment to sustainability and ethical fashion is commendable, and their latest swimwear line is a true testament to that. So why not make a splash this summer with Reformation’s eco-friendly and fashionable swimwear? Head to their website now and shop the latest collection. And for a more in-depth review of the swimwear, check out the editors’ experiences at Popsugar. Happy shopping!
