Erdem Moralıoğlu, the renowned fashion designer, recently celebrated 20 years as an independent designer with a unique and unconventional approach. Instead of a traditional retrospective, he opted for a “mashup” collection, showcasing his evolution as a designer and his ability to constantly push boundaries.
Moralıoğlu’s journey in the fashion industry began in 2000 when he launched his eponymous label, ERDEM. Since then, he has become a household name, known for his romantic and feminine designs that blend historical references with modern elements. His designs have been worn by celebrities and royalty alike, including the Duchess of Cambridge, Michelle Obama, and Keira Knightley.
As he reached this significant milestone in his career, Moralıoğlu could have easily looked back at his past collections and celebrated his achievements. However, he chose to do something different, something that truly reflects his creative vision and his constant drive to innovate.
The “mashup” collection, showcased at London Fashion Week, was a fusion of past and present designs, creating a unique and cohesive collection. Moralıoğlu took inspiration from his previous collections, reimagining and reworking them to create something entirely new. The result was a beautiful blend of textures, prints, and silhouettes, showcasing his evolution as a designer.
One of the highlights of the collection was the use of vintage fabrics from his early collections, giving them a new life and purpose. This not only reflects Moralıoğlu’s sustainable approach to fashion but also adds a personal touch to the collection. It is a testament to his ability to find beauty and inspiration in unexpected places.
The “mashup” collection also showcased Moralıoğlu’s versatility as a designer. He seamlessly blended different eras and styles, creating a collection that is both timeless and contemporary. From Victorian-inspired lace dresses to 1960s mod-inspired pieces, the collection was a celebration of fashion through the decades.
Moralıoğlu’s decision to go for a “mashup” rather than a retrospective is a reflection of his forward-thinking approach to fashion. He has always been known for his ability to push boundaries and challenge the norms, and this collection is no exception. It is a reminder that fashion is not just about looking back at the past, but also about constantly evolving and looking towards the future.
The collection also pays homage to the city that has been a constant source of inspiration for Moralıoğlu – London. The city’s diverse and vibrant energy can be seen in the collection’s mix of prints, colors, and textures. It is a celebration of the city’s rich history and its ever-changing landscape, much like Moralıoğlu’s designs.
As we look back at Moralıoğlu’s 20-year journey as an independent designer, it is evident that he has made a significant impact on the fashion industry. His designs have not only captured the hearts of fashion lovers but have also influenced other designers. He has stayed true to his aesthetic and has never compromised on his creative vision, which is a rare quality in the fast-paced world of fashion.
In an industry that is constantly evolving, Moralıoğlu’s “mashup” collection is a reminder that sometimes, it is essential to take a step back and reflect on our journey. It is a celebration of the past, present, and future, and a testament to Moralıoğlu’s talent and passion for fashion.
As we eagerly wait to see what the next 20 years hold for Erdem Moralıoğlu, one thing is for sure – he will continue to surprise and inspire us with his unique and unconventional approach to fashion. Here’s to many more years of creativity, innovation, and beautiful designs from this talented designer.





