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Home Fashion

Zalando Taps Lily Collins as Global Ambassador, Bets on Content to Keep Shoppers Scrolling

in Fashion
Zalando Taps Lily Collins as Global Ambassador, Bets on Content to Keep Shoppers Scrolling

Collins, the leading platform for immersive, entertainment and AI-powered experiences, is set to take the advertising world by storm this year with its latest campaigns. The company has announced that it will be featuring in not one, but two campaigns this year, as it continues to push the boundaries of what is possible in the world of advertising.

The first campaign, titled “Immerse Yourself”, will showcase the platform’s immersive experiences and how they can transport users to different worlds and experiences. With the use of cutting-edge technology and AI, Collins has created a platform that allows users to fully immerse themselves in a variety of experiences, from virtual reality adventures to interactive games.

The second campaign, “Entertainment Redefined”, will focus on the platform’s entertainment offerings. Collins has partnered with some of the biggest names in the entertainment industry to bring users a wide range of content, from live concerts to exclusive behind-the-scenes access to their favorite movies and TV shows. With Collins, entertainment is no longer limited to just watching, but rather, it becomes an interactive and engaging experience.

But what sets Collins apart from other platforms in the market? The answer lies in its use of AI technology. Collins has harnessed the power of AI to personalize and enhance the user experience. By analyzing user data and behavior, the platform is able to curate content and experiences that are tailored to each individual user. This not only creates a more engaging experience, but also allows for targeted advertising, making it a win-win for both users and advertisers.

With its focus on immersive experiences and entertainment, Collins is tapping into the growing trend of experiential marketing. In today’s fast-paced world, consumers are looking for more than just a product or service, they want an experience. And that’s exactly what Collins is offering – an experience that is not only entertaining, but also memorable and impactful.

The use of AI technology also sets Collins apart from traditional advertising platforms. By incorporating AI, the platform is able to constantly evolve and adapt to the ever-changing needs and preferences of its users. This not only ensures a more engaging experience, but also keeps the platform ahead of the curve in the competitive advertising industry.

Collins has also been making waves with its partnerships and collaborations. The platform has teamed up with some of the biggest names in the entertainment and technology industries, including Disney, Warner Bros, and Microsoft, to bring users the best and most innovative experiences. These partnerships not only add credibility to the platform, but also open up new opportunities for growth and expansion.

But it’s not just about entertainment and technology for Collins. The platform also has a strong focus on social responsibility and giving back to the community. Through its campaigns and partnerships, Collins has been able to raise awareness and funds for various social causes, making a positive impact on society.

With its innovative use of technology, partnerships with industry giants, and focus on social responsibility, Collins is set to revolutionize the advertising industry. The platform’s immersive, entertainment and AI-powered experiences are not just a trend, but rather, the future of advertising.

So, what can we expect from Collins in the coming year? With its two new campaigns, the platform is set to reach even greater heights and solidify its position as a leader in the industry. The campaigns will not only showcase the platform’s capabilities, but also inspire and engage audiences in a way that traditional advertising cannot.

In conclusion, Collins’ two campaigns this year are a testament to the platform’s commitment to providing immersive, entertaining, and AI-powered experiences. With its focus on innovation, partnerships, and social responsibility, Collins is paving the way for the future of advertising. So, get ready to immerse yourself in a whole new world of advertising with Collins.

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Zalando Taps Lily Collins as Global Ambassador, Bets on Content to Keep Shoppers Scrolling

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February 17, 2026
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