As the Swedish fashion brand, Acne Studios, turns 30, Creative Director Jonny Johansson has taken the fashion world by storm with his latest collection. Johansson, who has been at the helm of the brand since its inception, has once again pushed the boundaries of fashion by giving his signature collaged and photo-printed jeans a bougie twist.
For those unfamiliar with the brand, Acne Studios was founded in 1996 and has become known for its rebellious and avant-garde approach to fashion. With a strong focus on denim and ready-to-wear, the brand has gained a cult following among fashion lovers and celebrities alike.
But it was Johansson’s ingenious use of collages and photo prints on denim that catapulted the brand to international success. The playful and daring designs quickly became a trademark of Acne Studios, and over the years, it has been reinvented and reimagined in various collections. However, for the brand’s 30th anniversary, Johansson has taken it to a whole new level.
In a recent interview, Johansson shared his inspiration for the latest collection, “I wanted to celebrate the brand’s 30th anniversary by giving a luxurious twist to our signature denim. We have always been known for our unconventional approach to fashion, and this collection is no different. It’s about taking something ordinary and making it extraordinary.”
And extraordinary it is. The new collection features collaged and photo-printed jeans that have been embellished with crystals, pearls, and sequins. The intricate designs are a nod to the brand’s rebellious spirit while adding a touch of opulence and sophistication.
Johansson’s attention to detail is evident in every piece, with each design telling a unique story. From bold florals to abstract prints, every pair of jeans is a work of art. The bougie twist adds a whole new dimension to the denim, making it perfect for any occasion, whether it’s a casual day out or a high-end event.
But it’s not just the denim that has received a luxurious upgrade. The collection also includes denim jackets, skirts, and even dresses, all featuring the same collaged and photo-printed designs. This shows Johansson’s commitment to pushing the boundaries and challenging the traditional norms of fashion.
The brand’s 30th-anniversary collection has already created a buzz in the fashion world, with celebrities and influencers showcasing the designs on social media. Fans of the brand are eagerly waiting to get their hands on these one-of-a-kind pieces.
Johansson’s vision and creativity have once again proven that Acne Studios is not just a brand; it’s a lifestyle. With every collection, the brand continues to inspire and captivate the fashion industry, and the 30th-anniversary collection is no different.
In addition to the new collection, Johansson has also announced a collaboration with renowned luxury brand Louis Vuitton. The two brands will be coming together to create a limited-edition line of handbags, further solidifying Acne Studios’ position in the luxury fashion market.
As the brand turns 30, there is no doubt that Johansson’s collaged and photo-printed jeans with a bougie twist will continue to be a staple in every fashionista’s wardrobe. The collection perfectly embodies the brand’s rebellious and daring spirit while adding a touch of glamour and luxury. Happy birthday, Acne Studios, and here’s to another 30 years of pushing the boundaries of fashion!
