The Society of British & International Interior Design (SBID) recently hosted their Icon Insights event, featuring a panel discussion on the topic of blending architecture, craftsmanship, and storytelling in interior design. One of the highlights of the event was the presentation by MAWD, a design studio that has gained recognition for their unique approach to creating spaces that tell a story.
MAWD, which stands for “Making Architecture With Design,” was founded by architect and interior designer, Mark Wilkinson. With over 30 years of experience in the industry, Wilkinson has become known for his ability to seamlessly blend architecture, craftsmanship, and storytelling in his designs. His team at MAWD includes skilled craftsmen, designers, and storytellers, all working together to create spaces that not only look beautiful but also have a deeper meaning.
During the panel discussion, Wilkinson shared his insights on how MAWD approaches each project. He emphasized the importance of understanding the client’s story and incorporating it into the design. This could be anything from their personal history to their brand’s story. By doing so, MAWD is able to create spaces that are not only aesthetically pleasing but also have a personal touch that resonates with the client.
One of the key elements of MAWD’s design process is their focus on craftsmanship. Wilkinson believes that craftsmanship is what sets their designs apart from others. He explained that each project is approached with the mindset of creating something unique and bespoke, rather than following trends or using mass-produced items. This attention to detail and dedication to quality craftsmanship is evident in MAWD’s portfolio, which features stunning and intricate designs.
But it’s not just about creating beautiful spaces for MAWD. They also strive to tell a story through their designs. Wilkinson believes that every space has a story to tell, and it’s their job to bring that story to life. This could be achieved through the use of materials, colors, and even furniture pieces that have a special significance to the client. By incorporating these elements, MAWD is able to create spaces that are not only visually appealing but also have a deeper meaning and connection to the client.
MAWD’s approach to blending architecture, craftsmanship, and storytelling has earned them numerous accolades and a loyal client base. Their projects range from residential homes to commercial spaces, each with its own unique story and design. One of their most notable projects is the design of the iconic Harrods department store in London. MAWD was tasked with creating a space that not only reflected the luxury and grandeur of the brand but also told the story of its rich history. The result was a stunning and timeless design that has become synonymous with the Harrods brand.
In addition to their impressive portfolio, MAWD also offers a range of services to their clients, including architectural design, interior design, and project management. This allows them to oversee every aspect of a project and ensure that their vision and the client’s story are brought to life.
The SBID Icon Insights event was a testament to the success of MAWD’s approach to design. Their ability to seamlessly blend architecture, craftsmanship, and storytelling has set them apart in the industry and has inspired many aspiring designers. As Wilkinson himself said, “Design is not just about creating beautiful spaces, it’s about creating spaces that have a soul and a story.” And MAWD has certainly mastered the art of doing just that.
In conclusion, MAWD’s presentation at the SBID Icon Insights event was a true reflection of their unique approach to interior design. By blending architecture, craftsmanship, and storytelling, they are able to create spaces that are not only visually stunning but also have a deeper meaning and connection to the client. Their dedication to quality craftsmanship and their ability to tell a story through their designs has earned them a well-deserved reputation in the industry. We can’t wait to see what MAWD has in store for us in the future, as they continue to push the boundaries of design and inspire others to do the same.
