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Thought Leader Q&A: Discussing Rapid Digital Transformation And How AI Is Shaping Digital Adoption With Marc Rouhana

May 3, 2025
in Education
Thought Leader Q&A: Discussing Rapid Digital Transformation And How AI Is Shaping Digital Adoption With Marc Rouhana

Managing change is an essential aspect of any business, especially in today’s digital landscape. With the rapid advancement of technology, organizations are facing constant changes and disruptions that require them to adapt and evolve. This is where digital transformation and Artificial Intelligence (AI) come into play. Marc Rouhana, a renowned expert in change management and digital transformation, sat down with us to discuss how organizations can effectively manage change and maximize their training initiatives’ return on investment (ROI) through the use of AI.

In the interview, Rouhana stressed the importance of embracing change in today’s business world. He highlighted that organizations that resist change face the risk of becoming obsolete and losing their competitive edge. This is where digital transformation becomes crucial. With the help of technology, organizations can streamline their processes, improve efficiency, and stay ahead of the curve.

However, digital transformation comes with its own set of challenges, and change management is the key to overcoming them. Rouhana explained that change management is the process of preparing, supporting, and helping individuals, teams, and organizations through change. It involves setting clear goals, creating a communication plan, identifying and addressing any resistance, and providing training and support to ensure a smooth transition.

When it comes to training initiatives, digital transformation has greatly impacted the learning and development (L&D) landscape. Traditional training methods are no longer sufficient in today’s fast-paced world. This is where AI comes in. Rouhana emphasized that AI has the potential to revolutionize the way organizations approach training. With its ability to analyze large amounts of data and provide personalized learning experiences, AI can help organizations maximize their training ROI.

Rouhana explained that AI-powered learning platforms can track employees’ progress, identify knowledge gaps, and recommend specific learning modules, making the training process more efficient and effective. It also allows organizations to gather valuable insights on employee performance, which can help in identifying areas for improvement and designing targeted training programs.

One of the key benefits of using AI in training is its ability to provide personalized learning experiences. Every employee has different learning styles and needs, and AI can cater to these individual needs by delivering customized content. This leads to better engagement and retention, ultimately resulting in a more skilled and productive workforce.

Rouhana also highlighted that AI can play a significant role in upskilling and reskilling employees. With the rapid pace of technological advancements, there is a constant need for employees to update their skills. AI-powered learning platforms can analyze employees’ skills and provide personalized training to bridge any gaps, keeping them updated and relevant in their roles.

When asked about the challenges organizations might face in implementing AI in their training initiatives, Rouhana acknowledged that there might be some resistance, particularly from employees who fear that AI might replace their jobs. However, he emphasized that in today’s digital world, embracing technology is a necessity for survival and growth. Organizations that invest in AI for training are not only preparing their employees for the future of work but also ensuring their own success.

In conclusion, managing change is a vital aspect of digital transformation, and AI can greatly assist organizations in this journey. By embracing technology and using AI in their training initiatives, organizations can stay ahead of the competition, improve their employees’ skills and productivity, and ultimately achieve a better ROI. As Rouhana said, “The key is not just to adapt to change, but to become agents of change.” Embracing AI is the first step towards becoming agents of change and future-proofing your organization.

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